The bibliographic entry was discovered and compiled by a machine, and published without a person checking it against the publication. The publication itself is the authors' own work — this badge says nothing about it.
Valuing the Cause Marketing Relationship
The work
| Authors | John T. Gourville; V. Kasturi Rangan |
|---|---|
| Editors | |
| Type | misc |
| Year | 2004 |
| Also known as | anon2004valuing |
| Citekey | gourville2004valuing |
Where it appeared
| Publisher | SAGE Publications |
|---|
Identifiers
| DOI | 10.2307/41166286 |
|---|
How it got here
| How it got here | agent via unpaywall |
|---|---|
| Added | 2026-10-29 13:27 UTC |
| Not denied by | a person 2026-10-29 17:12 UTC |
Cite it as
@misc{gourville2004valuing,
title = {Valuing the Cause Marketing Relationship},
author = {John T. Gourville and V. Kasturi Rangan},
year = {2004},
publisher = {SAGE Publications},
doi = {10.2307/41166286},
}
This record lives at https://refs.drheap.org/gourville2004valuing/ and will keep
doing so. It used to be called anon2004valuing, and those addresses still resolve to this one.