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Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
The work
| Authors | Todd C. Helmus; Christopher Paul; Russell W. Glenn |
|---|---|
| Editors | |
| Type | book |
| Year | 2007 |
| Citekey | helmus2007enlisting |
Where it appeared
| Publisher | RAND |
|---|---|
| Series | Santa Monica, CA: RAND, 2007. |
How it got here
| How it got here | agent via bibtex |
|---|---|
| Added | 2026-10-29 13:27 UTC |
| Not denied by | a person 2026-10-29 17:12 UTC |
Cite it as
@book{helmus2007enlisting,
title = {Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation},
author = {Todd C. Helmus and Christopher Paul and Russell W. Glenn},
year = {2007},
publisher = {RAND},
series = {Santa Monica, CA: RAND, 2007.},
}
This record lives at https://refs.drheap.org/helmus2007enlisting/ and will keep doing so.