The bibliographic entry was discovered and compiled by a machine, and published without a person checking it against the publication. The publication itself is the authors' own work — this badge says nothing about it.
Principles of Advertising: A Global Perspective, 2nd ed
The work
| Authors | Monle Lee; Carla Johnson |
|---|---|
| Editors | |
| Type | book |
| Year | 2013 |
| Citekey | lee2013principles |
Where it appeared
| Publisher | Routledge |
|---|---|
| Series | New York: Routledge, 2013. |
Identifiers
| DOI | 10.4324/9780203050262 |
|---|
How it got here
| How it got here | agent via bibtex |
|---|---|
| Added | 2026-10-29 13:32 UTC |
| Not denied by | a person 2026-10-29 17:12 UTC |
Cite it as
@book{lee2013principles,
title = {Principles of Advertising: A Global Perspective, 2nd ed},
author = {Monle Lee and Carla Johnson},
year = {2013},
publisher = {Routledge},
series = {New York: Routledge, 2013.},
doi = {10.4324/9780203050262},
}
This record lives at https://refs.drheap.org/lee2013principles/ and will keep doing so.