The audience was already there

A subject the papers are about. The loosest grouping, and the one to reach for last.

Three accounts of why a claim is believed, each locating the answer in what the audience already held rather than in the message: the myth layer beneath a conspiracy, the local grievances a borrowed narrative is fitted to when it crosses a border, and the cognitive constants that survive whatever the technology does. Distinct from `how-far-it-actually-travelled`, which measures reach and says nothing about belief, and from `cyberspace-as-terrain`, which is about strategy's vocabulary rather than its targets.