U.S. Advertising Agency Productivity
The work
| Authors | Michael Tucker |
|---|---|
| Editors | |
| Type | article |
| Year | 1994 |
| Citekey | tucker1994advertising |
Where it appeared
| Published in | Journal of Promotion Management |
|---|---|
| Publisher | Taylor & Francis |
| Volume | 2 |
| Issue | 2 |
| Pages | 101--114 |
Identifiers
| DOI | 10.1300/j057v02n02_07 |
|---|---|
| OpenAlex | W1565780226 |
Access
| Landing page | https://doi.org/10.1300/j057v02n02_07 |
|---|
From OpenAlex, which stores abstracts as an index of words and their positions: what is shown is rebuilt from that, and reads fluently whether or not it is what the author wrote.
Abstract
Advertising agency growth through mergers and ac- quisitions became a common strategy in the 1980s, pdculady among the largest finns in the indusby, yet little research has examined ils effects. In this study, U.S. advertising agency size and mergers and acquisitions are related to agency productivity. Size was found to be a clear advantage for advertising agencies, as larger firms were consis- tently more productive in both b i g s and gross income per em- ployee. The postmerger performance of merging and acquiring ad- vertising agencies was worse for most of those firms than their prior Formance when compared to firms of similar size, indicating that tlus strategy for growth tends to be less successful in the short-run.
How it got here
| How it got here | agent via openalex |
|---|---|
| Added | 2026-10-29 13:37 UTC |
| Not denied by | a person 2026-10-29 17:12 UTC |
Cite it as
@article{tucker1994advertising,
title = {U.S. Advertising Agency Productivity},
author = {Michael Tucker},
year = {1994},
journal = {Journal of Promotion Management},
publisher = {Taylor \& Francis},
volume = {2},
number = {2},
pages = {101--114},
doi = {10.1300/j057v02n02_07},
}
This record lives at https://refs.drheap.org/tucker1994advertising/ and will keep doing so.