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How Cool Brands Stay Hot: Branding to Generations Y and Z
The work
| Authors | Joeri van den Bergh; Mattias Behrer |
|---|---|
| Editors | |
| Type | book |
| Year | 2016 |
| Citekey | vandenbergh2016how |
Where it appeared
| Publisher | Kogan Page |
|---|---|
| Series | London: Kogan Page, 2016. |
How it got here
| How it got here | agent via bibtex |
|---|---|
| Added | 2026-10-29 13:37 UTC |
| Not denied by | a person 2026-10-29 17:12 UTC |
Cite it as
@book{vandenbergh2016how,
title = {How Cool Brands Stay Hot: Branding to Generations Y and Z},
author = {Joeri van den Bergh and Mattias Behrer},
year = {2016},
publisher = {Kogan Page},
series = {London: Kogan Page, 2016.},
}
This record lives at https://refs.drheap.org/vandenbergh2016how/ and will keep doing so.